Monthly Archives: October 2020

BECOMING INSANELY PRODUCTIVE

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Activity is not the same as productivity. Being busy, working hard, and putting in long hours does not necessarily bring success. Yet many entrepreneurs strive to be successful by tackling everything all the time. What they need is clarity and focus. They need to spend their time, energy, and resources on the vital factors of their businesses–without distractions from the things that matter the least.

Four vital factors are critical for entrepreneurs to manage and lead themselves and their teams:

1.Vital functions: Entrepreneurs should identify the value they contribute to their businesses and the few vital functions that they must perform to make the businesses succeed, and then allow others to perform the rest.

2.Vital priorities: Entrepreneurs should clearly define a narrow set of the priorities on which they need to focus to accomplish their vital functions. Then, they need to perform only the tasks that are required to achieve those priorities.

3.Vital metrics: Entrepreneurs need to identify a few vital measurements to track performance–of themselves, their teams, and their businesses. If possible, they should narrow the metrics to one vital economic measurement that drives all the rest.

4.Vital improvements: Entrepreneurs must realize that learning is only the first step toward improving. They must also (a) identify the areas of improvement that are needed to achieve their three biggest goals, (b) invest in their personal development, and (c) find training resources and mentors from whom they can repeatedly gain deeper insights (instead of seeking shallow learning from single contacts with various sources).

By being unrelenting in monitoring, accounting for, and constantly improving these factors, entrepreneurs can stay in control during the entrepreneur roller coaster ride.

THE PLEASURE PRINCIPLE

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Pleasure-Inducing Techniques

A common mistake made by young writers is getting caught up in the wordplay of their copy. Writers must not forget that the aim of copy is different from the aim of other forms of writing. While it can still be fun to read, it must also include:

  1. Rhythm
  2. Pace
  3. Musicality
  4. Imagery
  5. Surprise

Intelligent leverage of these components can turn copy into something that is both entertaining and effective.

Engage Your Imagination and Free Your Creativity

For many copywriters, their creativity can be stifled by their environments. Their daily routines of sitting and working at a desk can make it difficult for them to come up with new and interesting ideas. Some assignments require a little something extra, and in those situations writers can find great ideas in their own subconscious minds. The goal of any writer should be to take in information by reading as much as possible, and to put out quality products by being unafraid to try new things. There are three ways copywriters can become more creative:

  1. Changing locations to find new places to think creatively.
  2. Working at different times of the day.
  3. Changing materials, such as pens or paper, or even trying new technologies.

Playing word games, using free association, and trying other similar exercises can also help copywriters generate new ideas.

Finding Your Voice (and that of Others)

Content marketing allows writers to find new ways to use their voices to best sell products and services. To find their best voices, copywriters must first understand what they are writing. Speeches, marketing slogans, or advertising copy should never be written in a copywriter’s own voice; however, a strong personal voice is highly effective for blog posts, eBooks, social media posts, and articles.

Several factors can help determine a writer’s voice:

*The length of words and sentences he or she uses.

*The presence or lack of personal pronouns.

*The use of slang, jargon, or humor.

*The use of punctuation and references.

Not only should writers know how to write in their own voices, they should also know how to modify their tones to evoke emotional responses from their readers. The tone of a piece of writing needs to be decided upon before writing has begun. This is an important step in planning and should not be dictated by emotional reactions.