Month: June 2019

  • PERSISTENCE AS A DIFFERENTIATOR

    Talent does not automatically equate to success. The key ingredient in crafting a beneficial career trajectory is persistence. Persistence separates the great from the mediocre. Persistent individuals translate motivation and tenacity into personal effort. How a person internalizes motivation and where that motivation comes from are crucial in determining persistence. Extrinsic motivation has a short…

  • POWER OF FEEDBACK

    The importance of feedback as a tool for personal change and professional development cannot be overstated. Deep feedback involves seeking out substantive, often critical advice on performance, attributes, and style. Asking for this type of feedback can be a distressing experience, especially in a culture conditioned to preserve self-esteem at all costs. The value of…

  • Lead with Presence

    Dynamic leaders–leaders who have a presence–are made, not born. This applies to both men and women. Anyone can develop and improve his or her leadership skills to become a more authentic leader whom others want to follow. However, being in a position of leadership can be particularly challenging for some women, given the cultural stereotypes and…

  • UNDERSTANDING CUSTOMERS

    While customers are often reluctant to admit that they buy products based on a brand or label, establishing a trustworthy brand can be a powerful way to add value to a product or message. Brands do not simply say something to people, they also say something about them. The first step in building a successful brand is providing a…