Anubha Walia Blog

Month: April 2019

  • WHAT CONSTITUTES GOOD STORYTELLING?

    Before continuing to develop their leadership stories, leaders should understand what makes a good story. Leaders must know the messages they want to communicate, know the audience to which they want to communicate it, and enlist others to also tell the stories. Authenticity makes leaders’ stories more memorable. Ultimately, no matter what story is told…

  • My Name is Awesome

    The best brand names are those that entertain customers and make them feel intelligent and happy. This simple fact is the foundation for the SMILE and SCRATCH name evaluation tests, which argue that a brand name should make people smile–not scratch their heads. Entrepreneurs can use the components of the SMILE acronym as guideposts to…

  • Share your sucess with a STORY

    All stories, including leadership stories, have a plot, characters, conflict, theme, and setting. For leadership stories or for followership stories to be authentic, details need to be added to each element. We have been awarded for best research on Followership and now sharing to the world through our programs with simple steps. Step 1: Defining…

  • Wrap Up -Negotiation

    Once a successful agreement has been negotiated, there are a few final steps to take before considering the negotiation complete: *Document the terms. Professionals must record where they ended so both parties have a shared understanding of the specifics. Both parties should review and agree to the document, and each party should retain a copy.…