Storytelling is an important aspect of being a front-line leader. It can be used to build emotional connections with others and inspire them. Stories can come from outside the organization, but it is best for them to come from within., as those stories create a sense of shared belonging and make employees feel part of the company. Stories grab people’s attention in ways that no other form of communication can. They highlight the human side of an organization, rather than simply focusing on facts and figures, and they remind people why they show up for work every day.
Stories also help leaders share who they are as individuals. Employees like to know more about for the people they work for. Leaders should not be the only ones encouraged to share stories. The culture of an organization should be such that anyone can tell a story and give his or her career more meaning. When people are encouraged to share stories and engage in this way, even otherwise dull tasks can be met with excitement and renewed interest.