Storytelling is an important aspect of being a front-line leader. It can be used to build emotional connections with others and inspire them. Stories 
can come from outside the organization, but it is best for them to come from within., as those stories create a sense of shared belonging and make employees feel part of the company. Stories grab people’s attention in ways that no other form of communication can. They highlight the human side of an organization, rather than simply focusing on facts and figures, and they remind people why they show up for work every day.
Stories also help leaders share who they are as individuals. Employees like to know more about for the people they work for. Leaders should not be the only ones encouraged to share stories. The culture of an organization should be such that anyone can tell a story and give his or her career more meaning. When people are encouraged to share stories and engage in this way, even otherwise dull tasks can be met with excitement and renewed interest.
Anubha's Blog 
I completely believe in the art of story-telling. As Indians, I believe we have an advantage over other countries as more often than not, Indians are natural story-tellers, thanks to the culture in which we have grown up in. As far as the context of this article is concerned, I have myself experienced getting motivated when my ex-boss at Texas Instruments shared his story on how he faced the hurdles that I was facing those days.
So basically I was a new joinee at TI as an intern, and I was struggling to cope up with the way my seniors in my team used to work. One day, when I was stuck on a problem assigned to me, sitting dejected in my office cubicle, I saw my boss coming to me and asking me why I was so tensed. Then, he began sharing his story when he was of my age. His story not only helped me approach my work better, but also assisted me connecting to him at a more personal level. I remember how suddenly my fear of approaching him with queries disappeared, and how I improved picking up on the topic slowly and steadily.
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Yes, storytelling is an important aspect. It always helps people to remember the situation, characters and positivity for a long term rather other than communication methods. It is also observed that people take or relate themselves for the positive characters of the story which helps and inspire to cross the hurdles.
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Story telling is a great quality which an individual can expect from his/her leader.
Stories sometimes bring people to same platform which is beneficial for the work to go on smoothly. For example, when a person under a leader get stuck with some sort of problem and couldn’t find way out, then leaders generally guide them, but if that guidance is followed by some story , then it not only clear the problem but also inspires him/her. This motivates the person and also when he/she compares with the boss/leader then sometimes they find themselves sharing a same platform with their boss/leader.
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According to our vedas, a human gains 25% of his knowledge from his peer groups and their experiences. Each and every human have faced different situations and have solved it with a different approach. On the basis of their experiences, people would get to learn a new perspective to the situation and also will be relate able to your personality thus resulting in a deeper and stronger bond. At the end of the internship in HERE maps, I was tensed about my placements and it was evident on my face. One of the senior manager from other team, whom I knew because we played football together, told about his days of struggle during placements which helped me face my placement season in calm and composed manner.
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Story telling is a art, art to feel, describe and may relate to something or somebody. Story can be fiction or non-fiction but has a moral in it. When people tells story which plays around itself, may be day to day life activity, people relate the things more easily. Like the Harry Potter series, the story of a wizard family which plays around the Harry Potter, with the end of one series, people were eagerly waiting for the next sequel.
We Indians starts listening stories from our grandparents(Dadi and Nani) since childhood. They used to tell the stories about pari / wizard. We were unaware about the stories whether they were fiction or non-fiction but we are keen to listen to them. Its just the matter of how a story teller relates with the things and incidents in a interesting way.
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Very rightly said by Anubha Mam. Stories are the one’s which actually encourage people to work in right spirit. This is a tool to give insight of one’s past experience and educate the other person, how they can perform a task without facing much troubles in it.
Stories can be target setting, can be examples of failure and lesson for working carefully. Suppose stories don’t exist in this universe, imagine how our routine will become, no imagination, no encouragement, no examples of success stories, no examples of failures while working, life will become monotonous and lethargic.
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I totally agree with this fact . Since our birth we are connected to stories. In our childhood days we used to listen stories from our grand mother. Which used to inspire us a lot and still the essence of it is with us. The best thing of Story telling is, we can visualise it easily. So, it remains forever.
Every Motivator has his own story of his life to motivate the audience.
Story telling has different aspects which attract the people and make easy to connect, understand and come across the hurdle.
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