Month: April 2017

  • UNDERSTANDING THE CUSTOMER

    The Psychology of Selling Understanding the dynamics of human behavior and how to effectively approach different people are critical skills for sales professionals. Along these lines, a salesperson’s first order of business is to observe rather than react. Observation leads to selecting the right approach for each person. Assertiveness, responsiveness, and adaptability are three dimensions…

  • MAKING IT WORK with GENY

    Making Work Meaningful Millennials want to know that what they do matters. They want to understand the context and contribution of their work, particularly if they feel the work is menial and entry level. Management can help keep these workers interested by involving them immediately in an onboarding process. From the start, a new-hire Millennial…

  • BLUEPRINT FOR SALES SUCCESS

    Goal Setting and Achievement Actionable, defined goals provide the framework for success. Writing goals down and committing to a time frame dramatically increases the odds of achieving them. As individuals go about setting goals, they should address each of the following eight categories to help ensure life balance: 1. Career goals: It is important to…

  • Kids These Days

    In 2014, there were over 77 million Millennials between 22 and 34 years of age. The number of Boomers is roughly the same. Each of these generations outnumbers the Gen Xers by about 68 percent. The large size of Generation Y suggests it is likely to have as significant an impact on the culture, and…