A FORMULA FOR RESPONDING

Standard

When dealing with a hostile audience, business people are likely to face questions that challenge their credibility as well as those that question facts. The underlying message of a credibility question asks “Why should we trust you?” or otherwise indicates that the speaker’s CODE score is wavering. Greenberger’s formula for answering such questions is the “CAN Response.” The speaker must be caring, answer the question, and discuss the next steps, in that order:

*Caring. The speaker must establish empathy to be seen as trustworthy. A personal story is the best way to break through to people.

*Answer. This is where the speaker gets the message across. The message should be short, simple, and positive. In the case of a factory leak, for example, the message might be as simple as, “Everything is safe.” After giving that message, the speaker should provide two supporting facts. It is best if one of the facts is from an independent, third party. After the facts, the speaker should repeat the message.

*Next steps. The speaker should explain what is going to be done to rectify the situation. It helps to provide the audience with a source for more information, such as by handing out business cards or offering to answer questions to establish that the executive is dedicated to fixing the situation.

An executive can acquire and improve all the skills needed to communicate in tough situations through preparation and practice. In today’s environment, with the 24-hour news cycle and Internet access allowing any story to go global in an instant, executives must always be prepared.

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About anubhamauryawalia

Anubha,a Trainer, Facilitator & OD&L Professional, drive to make things happen. A prolific Human Process Interventionist, created PRISM Philosophy, ( Prepare. Respect. Implement. Share. Maintain) carries 16 years of rich experience have worked with top of the line blue chip organizations like Honeywell, ICICI Bank, Moody ICL Certification were she was heading ODL, Trainings & Quality verticals. Her areas of expertise include human process intervention, Organisation Development, Change engagement Learning, Team building, POSH and Quality implementation. She is Consultant as Change Engagement & Learning for OD and delivers corporate training programs at national and international platform and First lady from India doing research on FOLLOWERSHIP. She is the Self-Discipline Strategist who relates profound truths coupled with humorous anecdotes empowering professionals to conquer their apprehension. Her work involves direct observation, real time feedback, experiential learning and coaching following Andragogy principles. Self-directed and self-motivated, Charismatic and persuasive, with the ability to rely on logic and facts to support her positions. In times of pressure, tend to be objective in her approach and direct in her communication. Naturally, optimistic, you seek out the possibilities in life. Her creativity and ability to solve problems are some of her greatest strengths. This paired with drive, vision, and methodical approach allows her to create new opportunities, keeping her experiences fresh and exciting. Preferring to develop new ideas rather than maintaining systems already in place. Bold person, whose character is marked by originality, expressiveness, generosity, determination, and a keen eye for details Natural born communicator and an adept social navigator, often others will sit by, engage new people or invite others in to make them feel at home. With a talent for creative reasoning and big picture thinking, she is a great innovator and are typically seen this way by others. Her energy and forward thinking can generate a team-oriented environment, helping to accomplish goals by motivating others, while creating an atmosphere that is fun and exciting.

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