CREATING A COMMUNICATION EXPERIENCE

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Just as a great restaurant experience involves more than just a great meal, a great communication experience involves more than just a great message. Creating a great experience relies on using people’s emotions to create connections. Without connections, messages are lost. Emotionally connective communications are created two ways:
Through behaviors that convey warmth, caring, and interest in others.
Through content that is emotionally appealing, such as stories, analogies, and humor.
The Communicator’s Roadmap provides a way of mapping every communication experience along a four-quadrant matrix, with the goal of moving from self-centered to audience-centered communication and low emotional connection to high emotional connection communication.
The quadrants in the Communicator’s RoadmaScreen Shot 2015-08-12 at 6.00.34 pmp include:
Lower left: Inform
Upper left: Entertain
Lower right: Direct
Upper right: Inspire
All communications sit somewhere on the Communicator’s Roadmap, from the smallest interpersonal interaction to the most high-profile presentation.
Intentionality is the foundation for a great communication experience, ensuring all communications make an emotional connection with the audience. The Communicator’s Roadmap brings intentionality and emotion to the communication process, providing a method for creating a great experience every time. The ultimate goal is to intentionally shift all communications along an upward and to-the-right trajectory, making them more memorable, effective, and persuasive.
Being able to deliberately transition between the matrix components is a developable skill and is key to creating intentional communications that engage and inspire others. With work and attention, every communication can be more effective.

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About anubhamauryawalia

Anubha,a Trainer, Facilitator & OD&L Professional, drive to make things happen. A prolific Human Process Interventionist, created PRISM Philosophy, ( Prepare. Respect. Implement. Share. Maintain) carries 16 years of rich experience have worked with top of the line blue chip organizations like Honeywell, ICICI Bank, Moody ICL Certification were she was heading ODL, Trainings & Quality verticals. Her areas of expertise include human process intervention, Organisation Development, Change engagement Learning, Team building, POSH and Quality implementation. She is Consultant as Change Engagement & Learning for OD and delivers corporate training programs at national and international platform and First lady from India doing research on FOLLOWERSHIP. She is the Self-Discipline Strategist who relates profound truths coupled with humorous anecdotes empowering professionals to conquer their apprehension. Her work involves direct observation, real time feedback, experiential learning and coaching following Andragogy principles. Self-directed and self-motivated, Charismatic and persuasive, with the ability to rely on logic and facts to support her positions. In times of pressure, tend to be objective in her approach and direct in her communication. Naturally, optimistic, you seek out the possibilities in life. Her creativity and ability to solve problems are some of her greatest strengths. This paired with drive, vision, and methodical approach allows her to create new opportunities, keeping her experiences fresh and exciting. Preferring to develop new ideas rather than maintaining systems already in place. Bold person, whose character is marked by originality, expressiveness, generosity, determination, and a keen eye for details Natural born communicator and an adept social navigator, often others will sit by, engage new people or invite others in to make them feel at home. With a talent for creative reasoning and big picture thinking, she is a great innovator and are typically seen this way by others. Her energy and forward thinking can generate a team-oriented environment, helping to accomplish goals by motivating others, while creating an atmosphere that is fun and exciting.

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